Do you hear the **chirp chirp** of crickets everytime you try to sell your art online?
(And no, you don't have to be famous or have thousands of followers on social media.)
Wake up in the morning knowing how to sell your art in an automated way.
Imagine checking your phone one morning to see notifications letting you know seven limited edition prints just sold.
You continue on with your day and your phone buzzes again. You made a new sale. This time it’s for a much more expensive original.
The best part, each of these art sales happened in an automated way from your own website.
Unfortunately, there are a lot of hurdles and myths preventing a lot of artists from selling art online.
Myths preventing most artists from selling their art online.
I understand these myths because I experienced each and every one of them in my own art business. They were challenging to overcome and understand.
MYTH 01: You need to be thousands of followers on social media to sell your art online
Your success as an artist shouldn't be in the hands of a social media algorithm.
Social media is one of the biggest barriers preventing artists from pursuing their art as a business. Yet so many artists put 100% of their effort in growing their Instagram or other social media accounts.
Even if you do gain a large amount of followers, only 3-5% of your followers will ever see your new content. Leaving you with the option of “paying to promote” your new posts.
With social media, you're building your art business on a platform you're not in control of. They can change the rules on you at any time.
MYTH 02: You need to be in a gallery
With galleries, you have to deal with gatekeepers and their rules. Often times, not allowing you to sell work on your own website or anywhere else in the same city, state, or region (depending on the gallery).
On top of their “rules”, you split anywhere from 40-60% of the sales with them.
Putting someone else in charge of your art sales doesn't make things easier or guarantee more sales.
Today, audiences prefer to buy art directly from the artist. An authentic and artisanal experience a gallery can't offer.
MYTH 03: You have to be famous to sell your art online
Probably the most mind-numbing myth is that you have to be famous to make any sort of substantial art sales online.
You can make substantial art sales online, repeatedly, with a small audience. With the right pricing strategies, a small and focused audience will generate significant income for you.
It's easy to overcomplicate the process of selling art online. When in reality, selling your art online requires a simple, repeatable process you can setup in no time.
Start making art sales online
Over the past 15+ years, all of my art sales have happened in one place – my email newsletter.
I don't even have Facebook or LinkedIn accounts. I'm on Instagram, but it's mostly just for fun.
The most valuable asset in my art business isn't my studio, computer, or even my art supplies.
It's my email list.
My email list is a small, highly engaged group of people who have visited my art website and joined my art newsletter.
Now once a week, I share my creative process with my email list. Simple things like sketchbook pages and random thoughts about my process.
A few times a year I invite my email list to collect my art. From selling limited edition prints, original art, or private commissions.
Simplify how you sell your art online
The key ingredient for selling your art online is your ability to establish familiarity with your audience.
Familiarity is created by sharing your ongoing journey as an artist.
Sharing things like your sketchbook pages, the progress of what you're working on, and other aspects about you and your work.
When you've established familiarity, making a predictable income from your art. It's as simple as inviting your email list to collect your work in a chill and confident way.
Why should you have to worry about things you're not in control of like galleries, social media algorithms, and trying to get famous when you can make art sales again and again with a small email list of fans.
Ready to start selling building your email list and making art sales online?
ART LAUNCH BLUEPRINT
Art Launch Blueprint is clear and actionable. When you’ve finished the 12 video lessons, you’ll know exactly what you need to do to sell your art online – and how to do it.
You’re getting over a decade worth of experience and hard-won lessons that have been chiseled down into grab-and-go lessons.
Art Launch Blueprint is a course where I’ll show you how to put simple business systems in place so you can start selling your art online.
Finish the steps in each lesson and see the results.
Inside Art Launch Blueprint you'll learn…
- Eliminate social media as a marketing activity and what to do instead.
- Make your art website work for you 24/7, automatically.
- Create a flow of new visitors to your art website every day.
- Get new art newsletter signups every month without using social media or paying for ads.
- Establish an familiarity with your art newsletter subscribers with your art newsletter.
- Double and triple your revenue with confident pricing strategies.
- Automate your art sales with simple email funnels, including what to say, suggested sending times, and formats.
- Sell original art, prints, and book private commissions effortlessly.
- Access proven email frameworks and templates for inviting your email list to collect your art in a chill and confident way.
Here's the exact list of lessons, so you can make sure Art Launch Blueprint is right for you.
1 | Introduction
Discover the simple business systems for growing your audience and selling your art online.
2 | Path for selling art online
Avoid costly mistakes and time-consuming missteps as you set out to get your first art sales online.
3 | What you don't have to do
Understand what marketing activities work and which ones don't. Clear your mind from a storm of social media and all the art marketing tactics you don't need to worry about. Know what art marketing tasks to avoid and what will deliver the best results.
4 | Mindset
Making art sales online is more than building a website and waiting for people to come and buy your art. It's about creating a business with an artisanal approach.
5 | Your story
Attract a profitable audience who will be easy for you to connect with. Your story informs how you present your work, create content, and better understand who your audience is. Rather than have others fill in the blanks about you, wouldn’t you rather craft how others perceive you?
6 | Your website
Create a website that works for you 24/7. Learn the essential building blocks of a functional art website so you can easily grow your art business when you're out enjoying life.
7| Your mailing list
Establish familiarity with your growing audience so you can successfully make art sales. Optimize how you grow your mailing list while connecting with them in a chill and confident way.
8 | Content strategy
Develop a simple schedule and strategy for building familiarity with your potential art collectors and supporters.
9 | Outreach
Maximize your art newsletter subscribers so you can generate an ongoing stream of visitors to your art website.
10 | Your art products
Double and triple your revenue with with confidence. Increase your revenue without having to do more work or put in additional hours creating more art.
11 | Inviting your audience to collect your art
Get proven email templates and strategies. Discover the art of writing emails that compel your audience to take action to collect your art in a natural, storytelling way. Use the same email frameworks and email templates to make art sales. Complete with email send timing and more.
12 | Beyond
Advanced art sales systems and automation to help you make art sales throughout the year with minimal effort.
BONUS: A Custom website review from me ($750 Value)
No matter how closely you follow the best practices and step-by-step instruction in Art Launch Blueprint, there’s nothing more helpful than me being able to coach you directly.
As part of this bonus you’ll be able to follow the course, build your site and business, and start creating content. Then when you’re ready you can “cash” in on your one time, custom brand and website review from me, Chris Wilson.
I’ll look through your entire site and then create a custom video for you giving you feedback and specific suggestions on everything from the site layout, gallery layouts, content quality and overall strategy, and anything else I think you need to improve your art business!
How I've helped other artists with the Art Launch Blueprint program
“For the last 2 1/2 years, I have been working on trying to become a full-time artist. Last year I quit my day job and ventured out on my own to see if I could actually make it happen.
Art Launch Blueprint and your emails have given me the confidence that I could actually do this. I am continually impressed by the genius of your advice and guidance. It is the most concise and relevant information I have found and I am so grateful I discovered your website.
Essentially, I was getting ready to give up and go back to a corporate job, and then you laid it out so brilliantly how to sell my artwork online and make a living with my creative skills.
I am inspired to continue with a new perspective. For example, I went from selling work once a month to once a week, in a couple of months.”
Omaste Witkowski, Artist
“What made Chris’ approach different from the rest, as it was making sense to me. I would ask Chris an occasional question and his answers always felt genuine. So I signed up for Art Launch Blueprint. I’m doing the work, slowly getting the people to sign up for my newsletter. Taking my time and getting organized. For the first time, I feel like I’m on the right track.”
Shawn Wilken, Artist
“Wow. I've been an artist for many years, mostly paintings but also some drawings. I've had some gallery showings etc and have always worked like a dog to get the word out.
Most of my sales have been through word of mouth and from people seeing my work in someone's living room.
I've never had any defined strategy for my business but have been feeling like I needed one yesterday.
For example, everything I read advises me to get onto social media. (I'm only on LinkedIn and don't do much with it). Then I read about your approach. Wow!
I have to say thanks for putting it out there and the good of you for not charging the moon. Art Launch Blueprint is well worth the few hundred dollars – which is less than one painting sale.”
Michael Christidis, Artist
“I must say it is gold. Really jam-packed with information. I appreciate all the time and effort put into this. Really glad I got it. It's something as an artist been trying to do just didn't really find the ‘how's'. Now it's just a matter of putting in the work.”
Jose De Olio, Artist
“During my first art launch, I offered all the original paintings. I sold a dozen paintings and ended up with about $2,500 USD and probably could have sold more.”
Charlene Marsh, Artist
“This workshop has kinda changed my life. Before it, art was something I did but never bothered to sell (thinking ‘what’s the point, I won’t make any money’). Now, because you’ve altered my mindset about profiting from art – I have sold several works even before starting to launch. I have stories going in the UK national press about my work in the next few weeks. Seriously, it would never have happened without you. Thanks for making my life nicer!”
Boo Patterson, Artist
“I followed your advice on starting a mailing list and it is really paying off. I just had a mini-comic printed and already had 46 orders in the last three days, many through my mailing list, and a web-zine maintainer asked if he can interview me. So :-)”
Ayal Pinkus, Artist
- Who is this program for?
Artists, but more specifically, people who are visual image-makers. People who want to sell their art online from their own website. Selling original art, limited edition prints, and private commissions. To clarify further: Artists who want to bypass the gallery system, avoid the storm of social media, and instead build their own audiences via an email list, and make online art sales in a chill and confident way.
- Who is this program NOT for?
This program requires a minimum of 3 hours of work a week. If you think building your art business will happen overnight, this program isn't for you.
- How long do I have access?
Once you purchase Art Launch Blueprint, you get immediate access to all the lessons, forever. Which means you can go through the lessons at your own pace.
- How long is this program?
Art Launch Blueprint is broken down into 12 lessons. Each lesson is 10–25 minutes long. To get the most out of the program you’ll do the work to set up the simple business systems you'll learn in the course. Which can take anywhere from few days to a few weeks. You will get out of the program what you put into it.
Art Launch Blueprint is NOT for you if…
- This program requires a minimum of 3 hours of work a week. If you think building your art business will happen overnight, this program isn't for you.
Art Launch Blueprint IS for you if…
- You are a visual image-maker. Fine artist, painter, illustrator, or fine art photographer.
- You want to sell your art online from your own website. Selling original art, limited edition prints, and private commissions.
- You want to bypass the gallery system and avoid the storm of social media, and instead build your own audiences via an email list, and make online art sales in a natural and confident way.
Try Art Launch Blueprint for 30 days, 100% risk-free
I've packed a lot into Art Launch Blueprint, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 30 days to let it settle, integrate it into your business, and make sure this is really right for you.
Try the entire course. If you don't LOVE it, I insist that you get 100% of your money back.
This guarantee lasts 30 days, which completely covers the course. That means you can try the ENTIRE course and then decide if it's right for you.
Bottom line: Art Launch Blueprint will show you the path for selling your art online in a chill and confident way. And it's 100% risk-free.
One last thing. You have a lot of options of who to learn from out there. Just know you're learning from an artist and not a marketer or coach who decided to target artists.
I know what it feels like to draw late into the night. Spend days, week, and months working on my art. To feel uncertain when I put my work out into the world. To read and listen to critiques of my work.
I also know what is time well spent and time wasted on the business side of art.
Bottom line: You're learning from an artist who is also in the trenches everyday in my online art business too.
Don’t forget that when you join Art Launch Blueprint you are joining risk-free. You have an entire 30 days to watch the course, implement the strategies in your own business, and take action on all that you learned.
I know what it feels like to put the fate of my art business on the shoulders of a social media algorithm or an art gallery. And I don’t wish that experience on you.
The benefit of Art Launch Blueprint is that you can get my exact roadmap, learned from years of experience, and skip all of the same pain and mistakes I made.
It couldn’t be easier or more convenient!
Start implementing the systems now and in a year, your future self with thank you for putting in the work. Invest in yourself, get the training that is guaranteed and proven, and start selling your art online.
See you inside.
Ready to start selling your art online?
Art Launch Blueprint
Lifetime access. Get lifetime access to all 2 hours of content inside Art Launch Blueprint. Once you enroll you'll gain immediate access to the online dashboard where you can watch the lessons anytime, forever.